Balloons

http://www.birthdaypartyheliumballoondelivery.co.uk to close April 2010

I’ve been offered a new permanent job west of Birmingham. Looks like some companies are seeing a lift following the downturn after the last 18 months. It’s a newly created position & I start mid March. Been a good week.!

We’ve been running the website with 32 different versions of the homepage.

Results of first test are…

74.3% improvement with smaller non drop down menus near the top of the page.

28.4% improvement without dynamic random products shown at the top of the page.

6.17% improvement with a smaller left hand menu

Therefore we have carried out the following this evening…

Drop down menus removed.

Smaller left hand menus

dynamic listings dropped to lower section of the homepage.

Testing has now commenced on the headlines. There are several different versions of the headline now being displayed. We’ll monitor and see which converts best to a sale.

Monitoring users movements has shown of people don’t see what they’re looking for in 6 seconds, they bounce back to google. First impressions…

Supplied Shine TV with the balloons for their TV studio today…

They put bits on you tube and gave us a nice big mention on their website today.

Thanks guys.

http://www.shine-tv.co.uk/2/post/2010/02/happy-valentines-day.html

http://www.shine-tv.co.uk/contributors.html

We’re decorating a Television Studio!

Our balloon work will be on a satellite TV channel soon.

We’ll let you know when we’re on.

Increase in visitors following our 2 week maintenance and update work in November.

the graph shows how every weekend we take a dip in hits, but Monday returns to busy business. The current peak is caused by heavy valentines promotion.

Starting to Fly high !

Multivariable Testing started today on the website. We currently testing many features of the homepage. Currently there are 32 different versions of the homepage available. When entering our website one of 32 types will appear and every element of the user cursor movement is monitored. Once the testing has completed, google should be able to tell us which version of the homepage was most successful and a winner found. From this test we should be able to maximise sales.

Google advertising started tonight as well. This will drive visitors to the website during the run-up to valentines day and help with the testing.

Googles website optimiser

http://www.google.com/analytics/siteopt/

So many people found the website yesterday looking for valentines products and left the website under 10 seconds without purchasing. Big focus on showing and finding the product under 5 seconds of jumping to the site and converting in sales. Added more valentines products to the home page. Had a few searches for wedding balloons yesterday which again jumped and left the site under 10 seconds. Another area where we need to focus in on the home page.